The logo was inspired by the Tizerzit, a distinctive and highly symbolic Amazigh (Berber) jewel, deeply rooted in the region’s cultural tradition. This design approach gives MSO a brand image that is both authentic and identity-driven, while maintaining a modern, high-impact aesthetic. The overall visual identity conveys energy, adventure, and a spirit of discovery—core values that define the MSO experience and appeal to travelers seeking genuine, active, and culturally rich adventures in Morocco.