Client :
Association CREAFT
Category :
Logotype
Industry :
Visual Arts promotion
deLivrables :
Logotype
Creaft
Laboratory of visual Arts
“CREAFT, Laboratory of Visual Arts, is much more than a mere association, it is a passionate community of artists, educators, and determined creatives committed to creating a stimulating environment where artistic expression thrives and transcends boundaries.”
Research and Inspiration
The process starts with extensive research on Moroccan visual art, Arabic calligraphy, and local artistic elements. This step tries to incorporate cultural features from the region onto the logo to reflect the local identity.
Selection of Abstract Elements
Abstract Element Selection: The abstract aspects of the logo may be influenced by creative forms, local landscapes, or major cultural symbols. These aspects should represent creativity, artistic expression, and the spirit of the group.
Creative Arabic Calligraphy
The Arabic calligraphy for the name “CREAFT” would be done in an artistic and unique style. The letters could be styled, combined, or disassembled to form a distinct and original shape reminiscent of visual art.
Color Palette
Colors could be chosen based on local hues and tones that best express the collective’s artistic attitude. Vibrant and expressive colors could be employed to increase visual impact.
The end result would be a logo that symbolises the artistic essence of the CREAFT collective, with Arabic calligraphy and abstract elements representing creativity, diversity, and artistic expression in the visual arts community.
