Mira Beauty LTD, Morocco / KSA
Visual Identity Design
Logotype, Identity Design, packaging.
“The logo was designed to convey elegance, simplicity, and newness.
The symbol used is a geometric character inspired by Arabic calligraphy, specifically the “Koufi” style, representing the name “Mira” (ميرا in Arabic). This represents the brand’s cultural identity, which is contained in the name’s first letter, the letter “M.”
My mission was to develop a visual identity for the cosmetic product brand Mira by creating a logo, labels, and consistent packaging for various brand products. The labels were designed to highlight the natural ingredients used in the products while reflecting the quality and effectiveness of the product.
The creation of the visual identity for the Mira brand was an exciting project, full of challenges that we overcame together, enabling the brand to take a lead in the Moroccan cosmetics market.
Creation of a series of designs for product labels and boxes.