DSH Innovation, France
Visual Identity Design
Logotype, Visual Identity Design, packaging.
“DSH Innovation, a Paris-based hair care product development firm, was pleased to create the visual identity for the brand La Végétale Forever.
The company was developed to offer natural shampoos manufactured from plant-based ingredients for beautiful feminine hair.”
The logo was made by combining typography with a leaf form and a green color to emphasise the organic character of the brand’s natural products.
The chosen typography is basic and elegant, and the leaf form represents the items’ quality and purity.
My aim was to define the brand’s visual look, tone of voice, and create a design system that would provide consistency across all visual elements on various communication channels such as posters, catalogues, and digital platforms.
The end result was a consistent and appealing brand that effectively communicated the benefits of using natural components in hair care products.
The packaging was created to attract the attention of both hairdressers and consumers while also expressing the brand’s aesthetics and ideals.
The design of the logo and visual identity for “La Végétale For Ever” was a successful project which made the company stand out in the hair care products market.